Insights

Plain-spoken writing on the technology decisions that matter.

No hype and no jargon - just how we think about the software, AI, automation, and IT choices growing businesses actually face. When to build, when to buy, what things cost, and what genuinely works.

Software & automation

Custom software, internal tools, automation, and data - when to build, what it costs, and how to stop fighting spreadsheets.

AI

Agents, harness and context engineering, skills, and getting real, trustworthy work out of AI - without the hype.

IT & security

Managed IT, cybersecurity, backups, and setup - keeping the technology your business runs on supported and safe.

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We’ll give you a straight answer - including when the honest recommendation is to change nothing.

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